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Platform · Fix

Tracking tells you the score. Diagnosis tells you what to do Monday morning.

For every question a competitor wins and you don't, we fetch the page the AI actually cited, classify why you lost into one of five gap types, and attach the evidence. No guessing.

The evidence chain

From symptom to cause to action — with the receipt attached.

  1. The question

    “Best expense platform for startups?”

    A buyer-intent question you approved — asked 3 times per engine, live web search on, every raw answer stored.

  2. What the AI cited

    A third-party “best of” roundup

    The answer named three competitors — and cited a roundup page you're not listed in. We fetch that exact page as evidence.

  3. The diagnosis

    Authority gap

    Fix: get listed in the specific roundup the AI is already citing. One gap type, one fix, evidence attached.

Illustrative example, not a real audit — your report shows your own questions and evidence.

Five ways you lose. Each one has a fix.

Every lost question is classified into exactly one gap type. That constraint is the point: a diagnosis you can act on beats a dashboard you can admire.

  • Content gap

    You don't have a page that actually answers the question.

    Fix: publish the page that's missing, titled the way buyers actually ask it.

  • Format gap

    The content exists, but not in a shape the AI can lift — no table, no list, no clean structure.

    Fix: rebuild the page as a comparison table or ranked list the AI can quote directly.

  • Authority gap

    The AI is citing a third-party "best X" roundup, and you're not listed in it.

    Fix: get listed in the specific roundup the AI is already citing.

  • Freshness gap

    The competitor's page is newer or more recently updated than yours.

    Fix: update the page's content and its published date — both matter.

  • Schema / entity gap

    The AI can't tell what you are — no structured data, no clear product entity.

    Fix: add schema.org markup and a clear entity definition for your product.

The evidence fetch is engineered, not scraped blindly: robots-aware, timeout-capped, byte-limited. If a cited page can't be fetched politely, the report says so instead of pretending.

Start with the free scorecard.

See exactly why the AI picks a competitor — evidence attached, fix included.

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